pipeline
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Bid on it
Allocate a marketing budget for us to work with in California on a quarterly basis. We pick the top 3 that aligns with our value goals and costs of operation
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Building it
Using partnerships built with clubs, fraternities and sororities through the year we negotiate pricing per event and product placement to establish deliverables per club
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Execution
representatives store and distribute products and ensure deliverables are met by collecting pictures at every event through the quarter
Reach all of California
After we put out some fires and work out the kinks in our beta test in Irvine we aim to replicate it at the majority of the UC clubs in Northern California by winter and enable your product to gain market share in both parts of the golden state
Timeline
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Fall
Prove concept
Reach 1000 events
PTE US teams + FTE offshore teams to expand partnerships with UCs
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Winter
represent 10 UCs
Reach 10000 events
Expand offshore teams to build partnerships CSUs and CCs
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Spring
Run marketing campaigns across all of California
FTE transition for graduating team members to meet CA overhead -
Summer
exclusive brand deals by product segment in CA
data analytics platform and web application for targeted marketing
