Our story
You’d probably spot us hooping 🏀 here :)
We spawned into existence by offering student business consulting for SMBs and Entrepreneurs in the Summer of 2023
A PM from Microsoft spoke away about about his struggles in partnering with the college community by a taco truck
We compiled our resources and worked with legal teams to streamline binding marketing contracts across California, iterating over contract fulfillment issues, sample shipping, storage and monetary disbursement methods to account for human error and reduce delay and attrition
We asked around the UC community and collected contract layouts and disbursement methods between brands and community entities
thousands of cold calls, sales meetings with product managers and club onboarding meetings later, we’re here!
The very first sketch lucid dreaming in a coffee shop in 🍊
Marketing areas - Vision, Trust (influencer) and Guerrilla are outdated, old and oversaturated - What if we did it all?
The vision
After a year in development, we are iterating towards a product that influences California by commoditizing the college experience
We hope to solve for the question of brand adoption and work towards making your product the next big thing associated with California
We do this by acquiring heart space in the college consumer by being a part of their lives during a crucial time while making club participation free for the benefit of students in need like we once were :)
We exist as a combination of the big 3 marketing modes while also operating in a vacuum in terms of target market reach thus providing a truly unique adspend experience
We built relationships with the clubs of UC Irvine for our beta test this fall quarter and are actively securing relationships to bring the platform and its benefits to the rest of the UCs, CSUs and CCs in 2025
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An incoming class of 8000 and a total size of 40,000 at UCI for fall -> 200,000 UC students and 3 million students in California by spring
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Our beta test at UCI is projected at 1000 events for 10 weeks of Fall quarter at UC Irvine
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We estimate the cost of operation for clubs at UC Irvine for the school year is at $2.7M
We aim to bring sponsorships from marketing giants to cover a big chunk of our costs and hope to work with smaller brands to bring our vision to life
Give us an estimated budget you can allocate to this project based on how much you value targeted marketing at this scale. Let us decide if this is worth your time and come back with a proposal if we identify synergy